China: motivations for watching online videos 2015

Published by Statista Research Department, Aug 8, 2016
This statistic shows the most common motivations for watching online videos in China as of March 2015. During the survey period it was found that 36 percent of Chinese internet users watched online videos to relax.

Most common motivations for watching online videos in China in 2015

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Sources

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Release date

August 2016

Region

China

Survey time period

2014/15

Number of respondents

2,911 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Computer-assisted personal interviews (CAPI)

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Statistics on " Online video in the United States "

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Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

Further related statistics

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