This statistic displays attitudes towards brands funding television programs among consumers in Sweden in 2013. As of fall 2013, 39 percent of respondents in Sweden reported that they don't mind if a program is sponsored, as long as it is made clear who the sponsor is.
Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
Characteristic
Share of respondents
I do not mind if a program is sponsored, as long as it is made clear who the sponsor is
39%
I have never refused to watch a TV program sponsored by a company, and I doubt I ever will
36%
I don't always notice if a company is sponsoring the TV programs I watch
33%
It is good that companies can sponsor TV programs, as without it some shows would never be made
29%
It is good that companies can sponsor a TV program, as the investment makes the show better than it would have been without it
* The original survey question was stated, "Nowadays, some television programs receive funding from companies and brands in return for the right to sponsor them. Here is a list of statements; please select all that apply to you."
* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). Select the statements that apply to you regarding television programs receiving funding from companies and brands.* [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/
Ipsos. "Select the statements that apply to you regarding television programs receiving funding from companies and brands.*." Chart. June 30, 2014. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/
Ipsos. (2014). Select the statements that apply to you regarding television programs receiving funding from companies and brands.*. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/
Ipsos. "Select The Statements That Apply to You regarding Television Programs Receiving Funding from Companies and Brands.*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/
Ipsos, Select the statements that apply to you regarding television programs receiving funding from companies and brands.* Statista, https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/ (last visited December 04, 2024)
Select the statements that apply to you regarding television programs receiving funding from companies and brands.* [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/350840/brands-funding-television-programs-consumer-attitudes-in-sweden/
