Most valuable media brands 2023

As of 2023, Google was the most valuable media brand in the world, with an estimated brand value of about 281.4 billion U.S. dollars. TikTok/Douyin took the second place, with a brand value of nearly 65.7 billion dollars. The Chinese short-form video platform ranked ahead of Facebook, which brand value declined to roughly 59 billion dollars.

TikTok: Global social media marketing sensation

Initially, many thought that TikTok was just a passing fad, a craze that would soon fade away. However, the platform has proven to be a powerhouse of social media. As of January 2023, the digital playground owned by Beijing-based tech company ByteDance was one of the most popular social media networks worldwide, with more than one billion monthly active users. This popularity has made TikTok attractive for brands to reach and engage with potential customers. In fact, TikTok was one of the leading social media platforms among marketers worldwide. Around 30 percent used the network to promote their brands, products, or services.

Most valuable brand in the world

Brand value is a term marketers use to describe the worth of a brand. In 2023, Amazon, the online retail giant founded by Jeff Bezos, was the highest-valued brand worldwide. The company had an estimated brand value of almost 300 billion U.S. dollars.