Noticing brands when spending a lot in European countries 2013

To what extent do you agree or disagree? I pay attention to the brand of a product only if I'm ready to spend a lot of money on it.

CharacteristicAgreeDon't knowDisagree
Poland 62% 9% 29%
Great Britain 52% 11% 38%
France 50% 5% 46%
Germany 47% 8% 45%
Spain 39% 10% 51%
Italy 37% 8% 55%
Belgium 35% 10% 55%
Sweden 26% 11% 63%
Created with Highcharts 7.2.2Share of respondents62%62%52%52%50%50%47%47%39%39%37%37%35%35%26%26%9%9%11%11%5%5%8%8%10%10%8%8%10%10%11%11%29%29%38%38%46%46%45%45%51%51%55%55%55%55%63%63%AgreeDon't knowDisagreePolandGreat BritainFranceGermanySpainItalyBelgiumSweden
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%115%
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Source

Use Ask Statista Research Service

Release date

June 2014

Region

Europe

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

16,000 per wave*

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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