Influence of reviews and user opinions on consumers Europe 2013

This statistic displays the influence of hearing or reading reviews and user opinions on consumers in European countries 2013. As of fall 2013, 67.8 percent of respondents in Great Britain agreed that other people's good or bad experiences influence the companies or brands they choose.

To what extent do you agree or disagree? What I read about other people's good or bad experiences influences the companies or brands I choose.

Characteristic	Agree	Don't know	Disagree
Great Britain	67.8%	8.4%	23.8%
Sweden	67.1%	3.4%	29.5%
Germany	66.3%	7.6%	26.1%
Poland	64.9%	9.2%	25.9%
Italy	61.2%	7.2%	31.6%
Spain	59.3%	8.2%	32.5%
Belgium	49%	10.2%	40.8%
France	48.2%	5.4%	46.4%

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Release date

June 2014

More information

Region

Europe

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

16,000 per wave*

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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