This statistic displays consumer attitudes towards choosing between branded products in selected European countries in 2013. As of fall 2013, 64 percent of respondents in Great Britain agreed that they would buy the product they considered to be a better brand, while 44 percent of respondents in Germany disagreed with this statement.
To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand.
* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand. [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/
Ipsos. "To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand.." Chart. June 30, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/
Ipsos. (2014). To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand.. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/
Ipsos. "To What Extent Do You Agree or Disagree? If I Had to Choose between Two Otherwise Equal Products, I Would Buy The One I Thought Was a Better Brand.." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/
Ipsos, To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand. Statista, https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/ (last visited December 22, 2024)
To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand. [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/349711/choosing-between-branded-products-in-europe/
