Consumer survey: choices are overwhelming in European countries 2013

Published by Statista Research Department, Jun 30, 2014
This statistic displays attitudes towards consumer choice among shoppers in selected European countries in 2013. As of fall 2013, 48 percent of respondents in Great Britain agreed that they often felt overwhelmed by all the choices they had as a consumer.

To what extent do you agree or disagree? I often feel overwhelmed by all the choices I have as a consumer.

CharacteristicAgreeDon't knowDisagree
Poland 54% 8% 38%
Belgium 51% 7% 42%
Spain 49% 8% 43%
Sweden 49% 5% 46%
France 48% 5% 47%
Great Britain 48% 6% 46%
Italy 43% 8% 49%
Germany 40% 5% 55%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Share of respondents54%54%51%51%49%49%49%49%48%48%48%48%43%43%40%40%8%8%7%7%8%8%5%5%5%5%6%6%8%8%5%5%38%38%42%42%43%43%46%46%47%47%46%46%49%49%55%55%AgreeDon't knowDisagreePolandBelgiumSpainSwedenFranceGreat BritainItalyGermany
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Source

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Release date

June 2014

Region

Europe

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

16,000 per wave*

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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