This statistic illustrates willingness to spend more on appealing brands among consumers in selected European countries in 2013. As of fall 2013, 33 percent of respondents in Great Britain agreed that they were willing to spend extra for a brand with an image that appealed to them, while 77 percent of respondents in Italy disagreed with the statement.
To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me.
* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (June 30, 2014). To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me. [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/
Ipsos. "To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me.." Chart. June 30, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/
Ipsos. (2014). To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me.. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/
Ipsos. "To What Extent Do You Agree or Disagree? I Am Generally Willing to Spend Extra for a Brand with An Image That Appeals to Me.." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/
Ipsos, To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me. Statista, https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/ (last visited December 22, 2024)
To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me. [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/349402/willingness-to-spend-more-on-branded-products-in-europe/
