This statistic shows the webrooming penetration among digital consumers in China as of March 2014, by product category. During the survey period it was found that 32 percent of consumers did online research on groceries before buying them in-store.
Webrooming penetration in China in 2014, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (June 26, 2016). Webrooming penetration in China in 2014, by product category [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/349050/webrooming-product-categories-china/
Google. "Webrooming penetration in China in 2014, by product category." Chart. June 26, 2016. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/349050/webrooming-product-categories-china/
Google. (2016). Webrooming penetration in China in 2014, by product category. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/349050/webrooming-product-categories-china/
Google. "Webrooming Penetration in China in 2014, by Product Category." Statista, Statista Inc., 26 Jun 2016, https://www.statista.com/statistics/349050/webrooming-product-categories-china/
Google, Webrooming penetration in China in 2014, by product category Statista, https://www.statista.com/statistics/349050/webrooming-product-categories-china/ (last visited November 12, 2024)
Webrooming penetration in China in 2014, by product category [Graph], Google, June 26, 2016. [Online]. Available: https://www.statista.com/statistics/349050/webrooming-product-categories-china/
