Italy: most popular online shopping categories 2015

Published by Statista Research Department, Jun 26, 2016
This statistic shows the most popular online shopping categories according to online consumers in Italy as of March 2015. During the survey period it was found that 83 percent of respondents' last purchase of flight tickets had been online.

Most recently online purchased product categories in Italy in 2015

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Release date

June 2016

Region

Italy

Survey time period

January to March 2015

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

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Overview

5

Attitudes towards online shopping

6

Online vs. in-store shopping behavior

7

Online grocery shopping

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Leading online retailers in Europe

8

Online payment

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