Millennials: Pre-grocery shopping activity in Great Britain 2014

Published by Statista Research Department, Jul 17, 2014
This statistic shows the activities millennials (generations aged 22 to 30 years old) undertake before grocery shopping in Great Britain in 2014. Of survey respondents, 36 percent said they look up special offers on the grocery store website before shopping there.

Thinking about before you go shopping, which of the following do you do?

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-30 years

Special properties

Millennials (22%); Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22-30 year olds

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