South Korea: product information search activities 2013

Product information search activities of distance selling users in South Korea in 2013

CharacteristicShare of respondents
Search engines 46.3%
Customer ratings in blogs or forums 39.8%
Product test ratings / expert test reports 23%
Price comparison sites 58.9%
Product check in a retail store 15.1%
Retailer or manufacturer website 28.4%
Online marketplace 39.9%
Catalog 12.8%
Mail advertising 6.4%
Social media platforms, such as Facebook and Twitter 14.5%
Apps (on smartphone, iPad, or tablet) 18.2%
Recommendations from friends, acquaintances, and colleagues 38.8%
Customer ratings on the supplier’s website 29.8%
Created with Highcharts 7.2.2Share of respondents46.3%46.3%39.8%39.8%23%23%58.9%58.9%15.1%15.1%28.4%28.4%39.9%39.9%12.8%12.8%6.4%6.4%14.5%14.5%18.2%18.2%38.8%38.8%29.8%29.8%Search enginesCustomer ratings in blogs or forumsProduct test ratings / expert test reportsPrice comparison sitesProduct check in a retail storeRetailer or manufacturer websiteOnline marketplaceCatalogMail advertisingSocial media platforms, such as Facebook and TwitterApps (on smartphone, iPad, or tablet)Recommendations from friends, acquaintances, and colleaguesCustomer ratings on the supplier’s website
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2014

Region

South Korea

Survey time period

2013

Number of respondents

Global n = 9,386 to 10,617; South Korea n = 456 to 500

Supplementary notes

Multiple mentioning was allowed during the survey.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " B2C e-commerce in Japan "

Other statistics that may interest you B2C e-commerce in Japan

Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.