India: reasons for cross-border e-commerce 2013

Leading reasons for cross-border e-commerce in India in 2013

CharacteristicShare of respondents
Product can only be obtained via distance selling 49.9%
Easy price comparison 52.3%
Shopping 24/7 64.2%
Location-independent ordering 74.6%
Higher product quality 26%
Lower prices 53.4%
Greater selection 49.8%
Option to deliver to a preferred location 53%
Created with Highcharts 7.2.2Share of respondents49.9%49.9%52.3%52.3%64.2%64.2%74.6%74.6%26%26%53.4%53.4%49.8%49.8%53%53%Product can only be obtained via distance sellingEasy price comparisonShopping 24/7Location-independent orderingHigher product qualityLower pricesGreater selectionOption to deliver to a preferred location
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%
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Release date

May 2014

Region

India

Survey time period

2013

Number of respondents

Global n 10,509 - 10,864; India n = 475 to 487

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