The graph shows a comparison of smartphone and tablet advertising advantages in the United States as of July 2014. The study revealed that 36 percent of marketing professionals believed smartphone ads provided better results than tablet ads.
Smartphone versus tablet advertising advantages in the United States as of July 2014
* Including impressions, conversion, sales, awareness, ROI, etc. ** Including behavioral, demographic, editorial, geographic, interest-based, psychographic, SIG. The original question posed by the source was: "Thinking about smartphone and tablet advertising, which one of these mobile platforms provides the best... ?"
Figures may not add up to a 100 due to rounding. Methodology can be found here.
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Advertiser Perceptions. (October 15, 2014). Smartphone versus tablet advertising advantages in the United States as of July 2014 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/
Advertiser Perceptions. "Smartphone versus tablet advertising advantages in the United States as of July 2014." Chart. October 15, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/
Advertiser Perceptions. (2014). Smartphone versus tablet advertising advantages in the United States as of July 2014. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/
Advertiser Perceptions. "Smartphone versus Tablet Advertising Advantages in The United States as of July 2014." Statista, Statista Inc., 15 Oct 2014, https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/
Advertiser Perceptions, Smartphone versus tablet advertising advantages in the United States as of July 2014 Statista, https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/ (last visited October 02, 2024)
Smartphone versus tablet advertising advantages in the United States as of July 2014 [Graph], Advertiser Perceptions, October 15, 2014. [Online]. Available: https://www.statista.com/statistics/348097/smartphone-tablet-advertising-advantages/