According to a March 2019 survey of shoppers in the United States, 68 percent of respondents stated that they paid attention to star ratings when judging a brand or retailer. A further 61 percent of respondents stated that they also regarded the quantity of reviews as important.
Most important factors regarding online reviews according to consumers in the United States as of March 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brightpearl, & Trustpilot. (June 19, 2019). Most important factors regarding online reviews according to consumers in the United States as of March 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, und Trustpilot. "Most important factors regarding online reviews according to consumers in the United States as of March 2019." Chart. June 19, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, Trustpilot. (2019). Most important factors regarding online reviews according to consumers in the United States as of March 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, and Trustpilot. "Most Important Factors regarding Online Reviews According to Consumers in The United States as of March 2019." Statista, Statista Inc., 19 Jun 2019, https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl & Trustpilot, Most important factors regarding online reviews according to consumers in the United States as of March 2019 Statista, https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/ (last visited December 22, 2024)
Most important factors regarding online reviews according to consumers in the United States as of March 2019 [Graph], Brightpearl, & Trustpilot, June 19, 2019. [Online]. Available: https://www.statista.com/statistics/347974/vendor-selection-criteria-worldwide/