Most popular mobile travel activities worldwide 2014

Most popular mobile travel activities of global audiences as of March 2014

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Source

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Release date

June 2014

Region

Worldwide

Survey time period

March 2014

Number of respondents

total survey n = 3,050

Age group

18 to 64 years

Special properties

Smartphone and tablet users

Method of interview

Online survey

Supplementary notes

Monthly users.
Data is based on United States, Canada, United Kingdom, France, and Germany
The source defines mobile elite as consumers who reported spending more time and money on mobile devices compared to the general sample. Respondents profiled as mobile elite were profiled compared to the rest of the general mobile audience.
Mobile elite in the travel segment = respondents who spent more than 3 hours on travel mobile apps or travel mobile websites in a month.

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