Facebook: advertising metrics 2013-2019

Published by Statista Research Department, Jan 10, 2023
In the second quarter of 2019, cost per click (CPC) on Facebook reached 0.5 U.S. dollars while CPM stood at 8.25 U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was 1.41 percent during that same period.

Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019

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Release date

July 2019

Region

Worldwide

Survey time period

Q3 2013 to Q2 2019

Special properties

measured on Nanigans platform; broader industry metrics may vary

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Statistics on " Advertising consumption and perception in the United States "

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Overview

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Video

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Audio

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Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

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Artificial intelligence (AI)

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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