This statistic shows the share of digital ad spend going on social network advertising in the United Kingdom (UK) in 2012 and 2013, with a forecast to 2016. In 2014 it was forecast the social ad spending would account for 10.5 percent of digital ad spend.
Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016
* Forecast. Includes display, search, video and other forms of paid advertising appearing within social networks, social games and social applications. Excludes spending by marketers that goes toward developing or maintaining social network profile pages or branded applications. Figures have been rounded.
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eMarketer. (September 18, 2014). Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. "Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016." Chart. September 18, 2014. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. (2014). Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. "Share of Digital Advertising Spending Going on Social Network Advertising in The United Kingdom (Uk) from 2012 to 2016." Statista, Statista Inc., 18 Sep 2014, https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer, Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 Statista, https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/ (last visited January 07, 2025)
Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 [Graph], eMarketer, September 18, 2014. [Online]. Available: https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
