This statistic shows consumers' preference for branded and own-brand/private label grocery products in Great Britain in 2014, by generation. According to the survey, 55 percent of Millennials (22 to 30 year olds) buy a mix of branded and own-brand products when grocery shopping in Great Britain.
Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?
Full question was "thinking about own brand/private label groceries (such as Tesco/Lidl own brand) versus branded products (brands like Cadbury, Coca-cola), which would you be most likely to choose when grocery shopping?"
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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Bord Bia. (July 17, 2014). Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/
Bord Bia. "Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?." Chart. July 17, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/
Bord Bia. (2014). Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/
Bord Bia. "Thinking about Own Brand/Private Label Groceries versus Branded Products, Which Would You Be Most Likely to Choose When Grocery Shopping?." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/
Bord Bia, Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? Statista, https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/ (last visited December 22, 2024)
Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/343180/branded-private-own-brand-preference-great-britain-uk-by-generation/
