This statistic shows consumer attitudes towards branded and unbranded (or private/own label) grocery products in Great Britain in 2014, by generation. According to the survey, 43 percent of Millennials (22 to 30 year olds) do not see the difference between branded and private/own brand food products.
Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation
Characteristic
Millennials
Generation X
Baby Boomers
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Bord Bia. (July 17, 2014). Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/
Bord Bia. "Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/
Bord Bia. (2014). Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/
Bord Bia. "Consumer Attitudes to Branded and Unbranded Grocery Products in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/
Bord Bia, Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/ (last visited August 24, 2024)
Consumer attitudes to branded and unbranded grocery products in Great Britain in 2014, by generation [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/343143/branded-private-own-brand-product-attitudes-great-britain-uk-by-generation/