Global mobile ad impression share in H1 2018, by OS

Published by Statista Research Department, Oct 30, 2023
The graph shows the distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system. According to data from Smaato, budget Android devices accounted for 49 percent of all mobile ad impressions served in the measured period.

Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system

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Release date

September 2018

Region

Worldwide

Survey time period

H1 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

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Statistics on " In-app advertising and marketing worldwide "

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Overview

8

Social networks

8

In-game

8

Retail media

7

Consumer insights

8

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Topics

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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Professional Account

For teams of up to 5 people
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