Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us nowTelecom operators by brand value 2024
The German telecommunications giant Deutsche Telekom was ranked as the most valuable telecom brand worldwide in 2023. The Bonn-based operator had a brand value of 73.32 billion U.S. dollars, ahead of U.S. rivals Verizon and AT&T.
The U.S. telecoms market remains competitive
Deutsche Telekom has become a key player in the U.S. wireless market through its majority ownership of the T-Mobile US brand. T-Mobile significantly increased its subscriber count in 2020 through its merger with Sprint Corporation. The deal, worth over 26 billion U.S. dollars, was framed by T-Mobile as key move in its aims to become a leader in 5G. Despite this, T-Mobile remains the third largest U.S. telecoms operator by revenue. Verizon became the largest operator by revenue in 2022, with AT&T slipping into second place after spinning off its interests in media company WarnerMedia.
