Net sales share of Estée Lauder worldwide 2024, by region

In 2024, the largest shares of Estée Lauder’s net sales were generated in Europe, the Middle East, and Africa. That year, the beauty company recorded about 15.6 billion U.S. dollars in net sales. After almost a decade of constant growth, the company's revenues peaked in 2022. That year, Estée Lauder’s net sales amounted to 17.74 billion U.S. dollars, up from 14.29 billion U.S dollars in 2020.

Estée Lauder Company

Estée Lauder’s sales footprint covers approximately 150 countries and territories, making the company a global leader for prestige beauty. Its products are primarily sold in department stores, specialty multi-retailers, perfumeries, and various travel retail locations. In order to meet the consumers’ shopping preferences, Estée Lauder also distributes its various brands through online channels. By continuing to elevate digital presence, social media outreach, and influencer marketing, the company’s global penetration is set to expand in future years.

Prestige beauty

The prestige beauty industry is growing worldwide as a result of the increasing customer demand for high-quality beauty products. Being one of the most popular names within the prestige/luxury cosmetics market, Estée Lauder is experiencing continuous revenue growth. By 2024, the company’s global revenue is forecast to exceed 23.8 billion U.S. dollars. Some of the key factors contributing to the conglomerate’s success are its broad range of brand acquisitions at different price points, as well as their strong-selling skincare products.