B2B marketing: leading customer marketing metrics in the U.S. 2016

Published by Statista Research Department, May 4, 2016
The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.

Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016

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Release date

May 2016

Region

United States

Survey time period

Q1 2016

Number of respondents

316 respondents

Special properties

B2B organizations and marketing professionals

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Statistics on " B2B advertising and marketing in the U.S. "

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Overview

8

Marketing strategies

6

The presence of artificial intelligence

3

Event marketing

5

Content marketing

5

Further related statistics

9

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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