The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.
Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
Characteristic
Share of respondents
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Various sources (Kapost). (May 4, 2016). Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/
Various sources (Kapost). "Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016." Chart. May 4, 2016. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/
Various sources (Kapost). (2016). Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/
Various sources (Kapost). "Leading Customer Marketing Metrics Used by B2b Marketers in The United States as of 1st Quarter 2016." Statista, Statista Inc., 4 May 2016, https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/
Various sources (Kapost), Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 Statista, https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/ (last visited July 23, 2024)
Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016 [Graph], Various sources (Kapost), May 4, 2016. [Online]. Available: https://www.statista.com/statistics/333939/b2b-marketing-customer-metrics/