B2B marketing: leading customer marketing acitivities worldwide 2014

Published by Statista Research Department, Oct 23, 2014
The data presents leading customer marketing activities according to B2B marketers as of September 2014. DemandMetric's findings showed that 61 percent of B2B marketers used customer and/or user groups events as their leading customer marketing activity.

Leading customer marketing activities used by B2B marketers worldwide as of September 2014

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Release date

October 2014

Region

Worldwide

Survey time period

August 13 to September 2, 2014

Number of respondents

237 respondents

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

Region is presumed.
Multiple answers were possible.

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Statistics on " LinkedIn B2B marketing worldwide "

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Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4

Further related statistics

10

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Statistics

Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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