Baby products sales value in the Netherlands 2014/15, by category

This statistic shows the sales value of baby consumables in the Netherlands in the 12 month period ending June 28, 2015, by category. During this period, sales of baby milk and drinks were worth 256 million euros. In this respect, baby milk and drinks were responsible for approximately 45 percent of the total sales value in the baby products category, as is visible here. The most recent numbers for the total value of baby product sales in the Netherlands can be found here. It shows that in 2015, the quarterly sales of baby products in the Netherlands was worth approximately 150 million euros. How much households spent annually on baby products was largely dependent on the type of household, as is visible here. As can be expected, households with children were responsible for the bulk of the turnover in the baby products market.