Affluent Baby Boomers: most effective ad channels 2014, by reach

Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach

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Release date

December 2014

Region

United States

Survey time period

August 22 to 27, 2014

Number of respondents

1,056 respondents

Age group

50-68 years

Special properties

among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more

Method of interview

Online survey

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Statistics on " Advertising consumption and perception in the United States "

Other statistics that may interest you Advertising consumption and perception in the United States

Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

Further related statistics

4
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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