Effectiveness of B2C social media content marketing tactics worldwide 2022

Published by Statista Research Department, Dec 10, 2024
This graph presents the assessment of various social media platforms among B2C marketers in North America as of July 2022. During the survey, 49 percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

Most effective social media platforms for B2C content marketers worldwide as of July 2022

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Sources

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Release date

July 2022

Region

Worldwide, North America

Survey time period

July 2022

Number of respondents

434 respondents

Special properties

among B2C marketers, with the majority based in North America

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How effective are these paid social media platforms that you use?"
Percentages shown represent marketers who rated each platform with "extremely effective" and "very effective."

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