Effectiveness ratings of B2C content marketing tactics in North America 2015

Published by Statista Research Department, Oct 14, 2015
This graph presents the assessment of various content marketing tactics among B2C marketers in North America as of August 2015. During the survey, 54 percent of the respondents stated they believed blogs were an effective B2C marketing tactic.

How effective are the following content marketing tactics for B2C marketing?

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Release date

October 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

307 respondents

Special properties

among B2C marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How effective are the following tactics that you use?"
Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “very effective” and 1 = “not at all effective.”

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