In a mid-2022 survey of B2C content marketing professionals predominantly from the United States and Canada, 73 percent of respondents said they had used search engine marketing and pay-per-click channels to promote their marketing content. A vast majority of marketers indicated using social media and promoted posts for the purpose.
Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022
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Content Marketing Institute. (October 19, 2022). Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/
Content Marketing Institute. "Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022." Chart. October 19, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/
Content Marketing Institute. (2022). Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/
Content Marketing Institute. "Leading Types of Paid Content Distribution Methods Used by B2c Marketers in North America as of July 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/
Content Marketing Institute, Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 Statista, https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/ (last visited December 24, 2024)
Leading types of paid content distribution methods used by B2C marketers in North America as of July 2022 [Graph], Content Marketing Institute, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/331854/advertising-usage-b2c-content-marketing-north-america/
