During a July 2022 survey of B2C content marketers primarily from North America, 21 percent of respondents said their B2C content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.
Organizational structures responsible for B2C content marketing in North America as of July 2022
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Content Marketing Institute. (January 23, 2023). Organizational structures responsible for B2C content marketing in North America as of July 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/
Content Marketing Institute. "Organizational structures responsible for B2C content marketing in North America as of July 2022." Chart. January 23, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/
Content Marketing Institute. (2023). Organizational structures responsible for B2C content marketing in North America as of July 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/
Content Marketing Institute. "Organizational Structures Responsible for B2c Content Marketing in North America as of July 2022." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/
Content Marketing Institute, Organizational structures responsible for B2C content marketing in North America as of July 2022 Statista, https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/ (last visited November 04, 2024)
Organizational structures responsible for B2C content marketing in North America as of July 2022 [Graph], Content Marketing Institute, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/331851/departments-responsible-for-b2c-content-marketing-north-america/
