Indonesia: mobile messenger adoption factors 2014

Published by Statista Research Department, Sep 5, 2014
This statistic highlights the driving factors of mobile messaging app adoption in Indonesia as of June 2014. During the survey period it was found that 69 percent of respondents used messaging apps to stay in touch with friends.

Driving factors of mobile messaging app adoption in Indonesia as of June 2014

CharacteristicTop reasons for using messaging appsTop reasons that influence downloads
Staying in touch with friends 69% 61%
Photo sharing 50% 43%
Group messaging 23% 35%
Cost 24% 32%
Sticker 16% 24%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents61%61%43%43%35%35%32%32%24%24%69%69%50%50%23%23%24%24%16%16%Top reasons for using messaging appsTop reasons that influence downloadsStaying in touch with friendsPhoto sharingGroup messagingCostSticker
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Source

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Release date

September 2014

Region

Indonesia

Survey time period

June 2014

Number of respondents

240 respondents

Age group

15 years and older

Supplementary notes

Multiple answers were possible.

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