Household product sales growth in selected European countries 2014/15

Household products include the categories fabric detergents, paper disposables, household cleaners, fabric enhancers, dishwash, cleaning supplies, air fresheners, insecticides and shoe cleaners. Exceptions for each country are as follows:
France - includes leather cleaning products, does not include disposable wet wipes.
Germany - includes leather cleaning products, excludes mops, brushs and rubber gloves.
UK - excludes stain remover or fabric bleach products or paper disposable napkins. does not include tools other than rubber gloves.
Italy - exclude tumble dry enhancers.
Spain - excludes anti-lime scale for laundry, tumble dry enhancer or fabric storage products.

Market channels used to source data include hypermarkets and supermarkets, plus drugstores, impulse outlets, small self service and hard discounters depending on the region.