This statistic shows the value share of sales of household cleaning products in selected European countries for the 12 month period ending June 28, 2015. Paper disposables held the largest share of the market, representing 29.9 percent of the total household product sales value Germany, France, Italy, Spain, the Netherlands and the UK.
Distribution of household cleaning product sales value in selected European countries in 2014/15, by category*
* Europe data here includes France, Germany, Italy, the Netherlands, Spain and the United Kingdom only. Data for each country has been consolidated for each category, with the following exceptions: Shoe cleaners: Germany and France data includes leather cleaning products. Fabric enhancers: UK data excludes stain remover and fabric bleach products. Italy data excludes tumble dry enhancers. Spain data excludes anti-lime scale for laundry, tumble dry enhancer and fabric storage products. Paper disposables: France data excludes wet wipes. UK data excludes paper napkins.
Market channels used include supermarkets and hypermarkets, plus drugstores, hard discounters, small self service and impulse outlets depending on the region.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (October 31, 2015). Distribution of household cleaning product sales value in selected European countries in 2014/15, by category* [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/
IRI. "Distribution of household cleaning product sales value in selected European countries in 2014/15, by category*." Chart. October 31, 2015. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/
IRI. (2015). Distribution of household cleaning product sales value in selected European countries in 2014/15, by category*. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/
IRI. "Distribution of Household Cleaning Product Sales Value in Selected European Countries in 2014/15, by Category*." Statista, Statista Inc., 31 Oct 2015, https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/
IRI, Distribution of household cleaning product sales value in selected European countries in 2014/15, by category* Statista, https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/ (last visited December 26, 2024)
Distribution of household cleaning product sales value in selected European countries in 2014/15, by category* [Graph], IRI, October 31, 2015. [Online]. Available: https://www.statista.com/statistics/329614/sales-value-share-household-cleaning-products-by-category-europe/
