Programmatic video ad spend in the U.S. 2023

In 2021, spending on programmatic video advertising in the United States amounted to an estimated 52.17 billion U.S. dollars. Expenditures on programmatically traded video ads are expected to keep growing, reaching a projected 74.88 billion dollars by the end of 2023.

Programmatic digital display ads

In order to identify potential online customers quickly and efficiently, programmatic advertising platforms are frequently used by advertisers. Such an ad platform offers buyers and sellers useful data for their campaigns. In addition to programmatic video ad expenditures, programmatic digital display advertising spending in the United States has also been growing steadily since 2013, reaching nearly 106 billion U.S. dollars in 2021. Spending is projected to amount to about 142 billion U.S. dollars in 2023.

Digital advertising formats

In 2020, over 40 percent of all digital ad spending in the United States went to search ads specifically. Search will not only remain the largest digital format, but will also contribute most to the growth in the foreseeable future.

Programmatic digital video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

January 2022

More information

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.

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