The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, broken down by channel. In 2017, open exchange spending amounted to 9.4 billion U.S. dollars, and this figure was forecast to further grow to 12.75 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel
(in billion U.S. dollars)
Characteristic
Open exchange
Private marketplace
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
Supplementary notes
* Forecast. The source provided the following note: "Open exchange includes ads transacted through a public RTB auction in which any buyer or seller can participate, also known as open auction or open marketplace."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/ (last visited August 24, 2024)
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) [Graph], eMarketer, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/