Loyalty card usage behaviour in Great Britain 2014, by generation

Published by Statista Research Department, Jul 17, 2014
This statistic shows consumer behaviour and use of loyalty cards in Great Britain in 2014, by generation. Of the Millennials (22 to 30 year olds), 76 percent said they use a store card to get loyalty vouchers and discounts when grocery shopping.

Consumer behaviour and use of loyalty cards when grocery shopping in Great Britain in 2014, by generation

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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