The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, by transaction method. In 2017, real-time bidding spending amounted to 16.21 billion U.S. dollars and it was forecast to further grow to 25.59 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method
(in billion U.S. dollars)
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Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method
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includes native ads and ads on social media; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets and other internet-connected devices
Supplementary notes
* Forecast.
Programmatic direct includes all programmatic ads that are transacted as blocks of inventory using non-auction-based approach via an API.
Real-time bidding includes programmatic ads that are transacted in real time, at the impression level.
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eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Transaction Method (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/ (last visited May 13, 2025)
Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars) [Graph], eMarketer, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/329201/programmatic-display-ad-spend-transaction-usa/
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