Customer trust in sponsored content in the U.S. 2014

Published by Statista Research Department, Jul 9, 2014
The graph shows trust in sponsored content among customers in the United States as of June 2014. Over half of the respondents (53.9 percent) said they didn't trust sponsored content in general.

Do you trust sponsored content?

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Release date

July 2014

Region

United States

Survey time period

June 27 to 30, 2014

Number of respondents

542 respondents

Age group

18-65 years

Special properties

among internet users

Method of interview

Online survey

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Leaders

5

Brand loyalty

8

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7

Trust

6

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7

Social media

5

Further related statistics

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Brands in CanadaCar brands in the United StatesBrands on social mediaBrand valueU.S. Retail Brands
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