During a July 2021 survey among B2B marketers in worldwide, 21 percent of respondents said their B2B content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization. More than half of respondents said their B2B content marketing was handled by a small or one-person team serving the whole organization.
Organizational structures responsible for B2B content marketing worldwide as of July 2021
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Content Marketing Institute. (October 13, 2021). Organizational structures responsible for B2B content marketing worldwide as of July 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
Content Marketing Institute. "Organizational structures responsible for B2B content marketing worldwide as of July 2021." Chart. October 13, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
Content Marketing Institute. (2021). Organizational structures responsible for B2B content marketing worldwide as of July 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
Content Marketing Institute. "Organizational Structures Responsible for B2b Content Marketing Worldwide as of July 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
Content Marketing Institute, Organizational structures responsible for B2B content marketing worldwide as of July 2021 Statista, https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/ (last visited December 23, 2024)
Organizational structures responsible for B2B content marketing worldwide as of July 2021 [Graph], Content Marketing Institute, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/328614/departments-responsible-b2b-content-marketing-north-america/
