This statistic displays the importance of communications and media activities to users in the United Kingdom (UK) in 2014. In 2014, communicating activities were the most important activity type, followed by reading and browsing activities.
How important are each of these activities to you?*
* The original survey question was: "Using a scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”, how important are each of these activities to you?". Question only asked among those who do each activity - mean scores rebased on everyone, with those who don’t do the activity allocated a zero.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ofcom. (August 6, 2014). How important are each of these activities to you?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/
Ofcom. "How important are each of these activities to you?*." Chart. August 6, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/
Ofcom. (2014). How important are each of these activities to you?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/
Ofcom. "How Important Are Each of These Activities to You?*." Statista, Statista Inc., 6 Aug 2014, https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/
Ofcom, How important are each of these activities to you?* Statista, https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/ (last visited August 25, 2024)
How important are each of these activities to you?* [Graph], Ofcom, August 6, 2014. [Online]. Available: https://www.statista.com/statistics/328352/communications-and-media-importance-to-users-uk/