Twitter marketing: main goals in the U.S. 2014

Published by Statista Research Department, Mar 18, 2014
The graph shows leading goals of using Twitter as a marketing tool in the United States as of March 2014. Increasing brand awareness was the main purpose for 79.4 percent of brands.

Leading goals of using Twitter as a marketing tool in the United States as of March 2014

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Sources

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Release date

March 2014

Region

United States

Survey time period

March 1 to 12, 2014

Number of respondents

1,112 respondents

Special properties

among respondents using Twitter as a marketing tool

Supplementary notes

The source does not provide information on the type of the survey.
The source does not provide the study title.
Multiple answers were possible.

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Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

10

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Statistics

Topics

X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
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$0 USD
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$199 USD
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For teams of up to 5 people
$959 USD
per month, billed annually 1
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