This statistic displays the familiarity of small to medium sized enterprises (SMEs) with selected online marketing strategies in the United Kingdom (UK) in 2013, by type. SMEs were least familiar with inbound marketing. Only 35 percent stated that they were aware of this strategy.
Which online marketing strategies are you aware of?
Characteristic
Share of respondents
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small businesses at the British Business Show 2013
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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Browser Media. (April 2, 2014). Which online marketing strategies are you aware of? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/
Browser Media. "Which online marketing strategies are you aware of?." Chart. April 2, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/
Browser Media. (2014). Which online marketing strategies are you aware of?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/
Browser Media. "Which Online Marketing Strategies Are You Aware Of?." Statista, Statista Inc., 2 Apr 2014, https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/
Browser Media, Which online marketing strategies are you aware of? Statista, https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/ (last visited August 25, 2024)
Which online marketing strategies are you aware of? [Graph], Browser Media, April 2, 2014. [Online]. Available: https://www.statista.com/statistics/327501/smes-familiarity-with-online-marketing-strategies-uk/
