Hotels and accommodation: Pre-purchase behaviour in the United Kingdom (UK) 2014

Published by Statista Research Department, Jun 30, 2014
This statistic shows the actions UK consumers took before booking a hotel or accommodation in 2014. According to consumers who had recently booked accommodation, 28 percent visited a web search engine (e.g. Google) and 25 percent used a price comparison website.

Pre-purchase behaviour for hotel and accommodation bookings by consumers in the United Kingdom (UK) in 2014

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Release date

June 2014

Region

United Kingdom

Survey time period

May 16 to 18, 2014

Number of respondents

2,000 respondents

Age group

16 years and older

Special properties

UK consumers; Nationally representative; all who shopped category in the last three months

Method of interview

Online survey

Supplementary notes

* Percentage of consumers who shopped for the category in the three months prior to survey

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