This statistic shows ethnic groups indexed against total mobile users for clicking on mobile ads in the United Kingdom (UK) in 2014. Those in the Black and Asian ethnic groups over-indexed for clicking on mobile ads, with index scores of 250 and 214 respectively.
Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014
(in index score)
Ethnic groups
Index score**
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* n (smartphone) = 1,901; n (tablet) = 1,320
** An index of 100 indicates average representation.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 29, 2014). Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, und Telmetrics. "Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score)." Chart. July 29, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, Telmetrics. (2014). Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd, and Telmetrics. "Clicking on Mobile Advertisements: Ethnic Groups Indexed against Total Mobile Users in The United Kingdom (Uk) in 2014 (in Index Score)." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
xAd & Telmetrics, Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) Statista, https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/ (last visited August 24, 2024)
Clicking on mobile advertisements: ethnic groups indexed against total mobile users in the United Kingdom (UK) in 2014 (in index score) [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/327091/clicking-on-mobile-ads-index-among-ethnic-groups-uk/
