This statistic shows demographics indexed against total mobile users for clicking on mobile advertisements in the United Kingdom (UK) in 2014. Younger age groups over-indexed for clicking on mobile advertisements. Men had a higher index score than women, at 106.
Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014
* n (smartphone) = 1,901; n (tablet) = 1,320 ** An index of 100 indicates average representation. All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 29, 2014). Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, und Telmetrics. "Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014." Chart. July 29, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, Telmetrics. (2014). Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, and Telmetrics. "Clicking on Mobile Advertisements: Age and Gender Groups Indexed against Total Mobile Users in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd & Telmetrics, Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/ (last visited December 23, 2024)
Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
