This statistic shows the willingness of mobile users to receive advertisements on their devices in exchange for free access to website or app content in the United Kingdom (UK) from 2013 to 2014. In 2014, attitudes towards mobile ads grew more positive with 51 percent of respondents agreeing that they would be more open to mobile ads in exchange for free content, up from 36 percent in 2013.
Would you say you are more open to mobile advertisements if you can access website or app content for free?
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days. Original survey question not provided.
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xAd, & Telmetrics. (July 29, 2014). Would you say you are more open to mobile advertisements if you can access website or app content for free? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/
xAd, und Telmetrics. "Would you say you are more open to mobile advertisements if you can access website or app content for free?." Chart. July 29, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/
xAd, Telmetrics. (2014). Would you say you are more open to mobile advertisements if you can access website or app content for free?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/
xAd, and Telmetrics. "Would You Say You Are More Open to Mobile Advertisements If You Can Access Website or App Content for Free?." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/
xAd & Telmetrics, Would you say you are more open to mobile advertisements if you can access website or app content for free? Statista, https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/ (last visited December 22, 2024)
Would you say you are more open to mobile advertisements if you can access website or app content for free? [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/326725/mobile-ad-acceptance-for-free-content-uk/
