This statistic illustrates the share of mobile device users that preferred ad-supported websites and apps in the United Kingdom (UK) in 2014. Only 15 percent of smartphone and tablet users were willing to pay for an ad-free website or app.
Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?*
Characteristic
Share of respondents
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* The question was phrased by the source as follows: "When looking for something related to the categories you recently shopped for, do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?" All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 29, 2014). Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/
xAd, und Telmetrics. "Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?*." Chart. July 29, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/
xAd, Telmetrics. (2014). Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/
xAd, and Telmetrics. "Do You Prefer a Free Website or App with Advertisements or a Website or App without Ads That You Have to Pay For?*." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/
xAd & Telmetrics, Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?* Statista, https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/ (last visited August 24, 2024)
Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?* [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/326705/preference-for-ad-supported-websites-and-apps-uk/
