This statistic displays the share of mobile users who made a purchase after seeing an advertisement on their device in the United Kingdom (UK) in 2014, by secondary action taking. Two thirds of respondents who took secondary actions, such as visiting a website or store location, completed a purchase after seeing a mobile ad, at 66 percent.
After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*
Characteristic
Yes, I completed a purchase
Not yet, but I plan to in the near future
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* The question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?" ** Took secondary action: n = 807, no secondary action: n = 496 The source does not provide any information regarding missing percentage points to 100 percent. All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 29, 2014). After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, und Telmetrics. "After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*." Chart. July 29, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, Telmetrics. (2014). After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd, and Telmetrics. "After Seeing An Ad on Your Mobile Device, Did You Complete a Purchase Either in Store, by Phone, or Online?*." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
xAd & Telmetrics, After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* Statista, https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/ (last visited July 22, 2024)
After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?* [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/326634/mobile-ad-conversion-rate-by-secondary-action-taking-uk/
