In 2018, telecommunications was the sector with the highest growth of advertising spending in Brazil, with an increase of 28.5 percent in comparison to the previous year. In contrast, the ad spend for the personal hygiene and beauty sector in the country saw a decrease of nearly five percent in comparison to 2017.
Change in advertising spending in Brazil in 2018, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Ibope Media. (May 6, 2019). Change in advertising spending in Brazil in 2018, by category [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/
Kantar Ibope Media. "Change in advertising spending in Brazil in 2018, by category." Chart. May 6, 2019. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/
Kantar Ibope Media. (2019). Change in advertising spending in Brazil in 2018, by category. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/
Kantar Ibope Media. "Change in Advertising Spending in Brazil in 2018, by Category." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/
Kantar Ibope Media, Change in advertising spending in Brazil in 2018, by category Statista, https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/ (last visited November 03, 2024)
Change in advertising spending in Brazil in 2018, by category [Graph], Kantar Ibope Media, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/326626/brazil-categories-ad-spending-growth/
